Non-authentic Lonsdale products

Unfortunately, as is the case with many popular brands, our designs are easily exposed to people who may manufacture and sell inauthentic products. Their aim is to deceive customers by selling low-quality products made from cheap materials as authentic Lonsdale products and in doing so take advantage of the success of our brand.

Some reports have highlighted that the profits that can be made from the sale of inauthentic products are used to fund terrorism and organised crime. In addition, there is often a significant human cost, as counterfeiting is often linked to child labour and modern slavery.

In order to combat this illegal trade in inauthentic products and protect consumers, we have created a dedicated brand protection team consisting of lawyers and anti-counterfeiting/anti-counterfeiting experts who are responsible for combating the production, supply and sale of inauthentic Lonsdale products.

Identifying counterfeit Lonsdale products

We recognise that it can be difficult to distinguish between genuine and non-genuine product, particularly online. Therefore:

  • Always be wary of purchasing any Lonsdale product from sites offering significant discounts, altered photos and limited reviews/descriptions relating to the product you are interested in.
  • Since you have already purchased a product and want to know its authenticity you should notice if there are the following pictured labels of authenticity , origin , quality analysis and also washing advice.

Buying products from unauthorized shops is always at your own risk. Authentic Lonsdale products can be found in our online store and in official Lonsdale stores which you will find in the respective ''stores'' category here on our website.

What can I do

If you identify an online or physical store that may be displaying or offering non-genuine Lonsdale products, or if you are in doubt about the legitimacy of a product you have purchased from an online or physical store, please contact Customer Service at 2118002222 or by email at [email protected] and provide us with as much detail as possible (images of the item you purchased, the merchant's design and address and/or website address). This will help us to identify the problem and follow up accordingly.

Thank you for your help in protecting the Lonsdale brand.